As a creative at American Greetings, I had the opportunity to design, illustrate & art direct a collection awesome cards & programs. Daily job duties included concepting, designing and providing art direction to other artists, photographers and freelancers for a range of cards. These cards were created after researching today's hottest trends to create fun and innovative product. Most of the cards produced were created for Target, Walmart & CVS.

All images are the property of American Greetings Corporation.

Revel™ paper brings mass market trends in graphics to a complete range of gifting and paper goods that inspire and delight. With its roots in wine gift bags, Revel's immense array of bags, cards, gifting accessories and party supplies are available to fit any and every occasion. 

I had the opportunity to not only design & illustrate bags & party goods for Revel Paper, but also product manage the brand itself. Aside from designing bags & developing trend-forward patterns, I worked with paper vendors daily to create high quality bags while maintaining great prices & margins for our company.

Product Designer: Chelsea Bianchini  Product Developer: Chelsea Bianchini & Erin Walsh 

All images are the property of True Brands

Based on small boutique cards and trend-forward designs, I had the opportunity to design & illustrate a collection of cards for a new line at American Greetings.

All images are the property of American Greetings Corporation.

Twine® makes market trends accessible through unique products that evoke a feeling of finding a hidden treasure. Inspired by classic, vintage styles, these collections emphasize rustic elegance, natural materials and a nostalgic sense of quality.

As the sole designer for the Twine brand, my day-to-day job includes: conceptualizing new products & collections, product design, packaging design, photo styling and creating web + marketing materials.

Product Designer/Package Designer: Chelsea Bianchini  Product Developer: Christine McCaman  Industrial Designer: Lovina Hua  Photographer: Chustine Minoda

All images are the property of True Brands

Foster & Rye® integrates elements of irreverence into functional, rugged and outdoorsy items that spark an inclination to adventure every day. Each on-trend product is created with purpose and built to last.

As the sole designer for the Foster & Rye brand, my day-to-day job includes: conceptualizing new products & collections, product design, packaging design, photo styling, creating web, social media & marketing content & trade show collateral.

Product Designer/Package Designer: Chelsea Bianchini  Product Developer: Christine McCaman  Photographer: Chustine Minoda

All images are the property of True Brands

Viski® is comprised of contemporary wine, bar and lifestyle collections that marry classic function with exceptional design. Individual pieces, crafted from high-caliber materials, range from faceted crystal tumblers to 18/8 grade stainless steel bar tools. We give you classics, redefined.

As a product designer at True Brands, I have had the opportunity to concept and develop products across an array brands. For Viski®, I created a set of modern stir sticks & caged glassware for the Belmont collection using minimal design and heavy metallics.

Product Designer/Package Designer: Chelsea Bianchini  Product Developer: Megan Manning  Photographer: Chustine Minoda & Time Haddock

Pinky Up® is about guilt-free indulgence. Enjoy delicious, full-flavored, naturally calorie free tea and look cute doing it with on point accessories. Who needs cake when you have this awesome combination of taste, form and function?

As a designer, I had the opportunity to help create & art direct surface design & die lines for a large chunk of product developed for our new tea brand, Pinky Up. The first roll-out included new branding, packaging and 45 products developed in 4 weeks for a client.

Product Designer/Package Designer: Chelsea Bianchini & Angella Waterson  Product Developer: Clare King & Kyrstin Sexton  Photographer: Chustine Minoda & Tim Haddock

All images are the property of True Brands

A collection of my personal & product photography taken over the last year.

The Louie Awards, officially known as the International Greeting Card Awards Competition,  is an award show held in New York City that recognizes outstanding greeting cards & invitations marketed in the United States. The show attracts hundreds of entries from domestic and foreign publishers.

Each year, a diffrent company takes on the theme, design components and party planning for the award show. American Greetings Corporation was picked for the 27th Annual Louie Award gala with a proposed theme of black, white & gold.

The theme turned into the “Roaring Louies”- a show designed to pay homage to the roaring 20’s and art deco. Supporting pieces use highly - perceivable finishings, like gold foil and glitter, to add sparkle and shine.

Personally concepted and designed pieces for the show: invitation concept, 2014 Greeting Card Association presentation, signage, table numbers, coasters, glasses and party favors.

Check out more information on the 27th Annual Louie Awards!

A recent brand refresh for myself. Designed & illustrated a new logo, business cards, custom address tags, buttons, and finished with screen printed & hand sewn pennants.

I love being a part of creating excitement for an event through invitation design. Using different methods of print, like letterpress, I have been lucky enough to design for a number of special days.

Examples include: various papers, letterpress, print, ribbons, twine, custom tags, pockets, envelope liners and perforated paper.

Since opening its doors in Chicago in 1934, Collins™ has provided the very best in quality cocktail components. With a complete line of classic mixers handmade in the USA and over four generations of experience, it's no wonder Collins™ is a household name.

Working along side another designer, we created a brand re-fresh based off classic Chicago elements and the Collins™ that once was. Soon, a logo & label were developed to evoke a sense of rich history that has left this company is business for over 80 years.

Re-Brand Designer: Chelsea Bianchini & Jacob Sanford Product Developer: Austin Giannuzzi

All images are the property of True Brands

A fun and informative infographic poster to keep track of a dog's diet.

Bianchini Construction Company is local, family owned business out of Medina, Ohio. With over 40 years of experience, Bianchini Construction specializes in concrete installation, replacement and repair.

The brand was completely refreshed - new logo, color scheme, print collateral and work apparel. Concrete is a artisty passed down the Bianchini family line, so the logo reflects the “Bianchini” family crest (a shield + stripes) and only supports the hard-working family business. A grungy texture was added to the brand pieces to reflect the surface of concret. The color palette: black , white & gray provides high contrast, especially when printed on ‘construction green’ apparel.

A clean and modern design approach on the 2011 Starbucks annual report. Designed with the original brand color in mind, the annual report uses a green & mint palette paired  with classic black and white photos.

Printed on French Paper Co Smart White 100# text. Student work.