The Louie Awards, officially known as the International Greeting Card Awards Competition, is an award show held in New York City that recognizes outstanding greeting cards & invitations marketed in the United States. The show attracts hundreds of entries from domestic and foreign publishers.
Each year, a diffrent company takes on the theme, design components and party planning for the award show. American Greetings Corporation was picked for the 27th Annual Louie Award gala with a proposed theme of black, white & gold.
The theme turned into the “Roaring Louies”- a show designed to pay homage to the roaring 20’s and art deco. Supporting pieces use highly - perceivable finishings, like gold foil and glitter, to add sparkle and shine.
Personally concepted and designed pieces for the show: invitation concept, 2014 Greeting Card Association presentation, signage, table numbers, coasters, glasses and party favors.
Check out more information on the 27th Annual Louie Awards!